CLÉ DE PEAU BEAUTÉ
SOCIAL & DIGITAL ASSETS
After working with Shiseido on multiple projects, my team was brought on to oversee and create content for multiple campaigns with its sister company, Clé de Peau Beauté. I ideated, shot, and produced model and product content to develop e-commerce and social media assets for campaign launches, including their Lipstick Collection, Foundation, and Eye Contour Cream.
Assets included:
On-site assets: homepage banners, PLP banners, fly-out banners, PDP, emails and SMS
Always on middle-funnel media for paid and organic social (static and animated gifs) for Facebook, IG, YouTube and Pinterest
Different retail-specific banners for Amazon and other high-end retail platforms
My Role: CD/Director, creative treatment, live action video production, post-production, design, animation