CRAFTSMAN
e-commerce photos + VIDEOS
Craftsman wanted to visually align launch content for their outdoor power tools and their new garage door openers to existing brand assets. We developed an on-location visual treatment to complement the look and feel of our in-studio garage set shoots. We produced product photography, video and social cut downs for Craftsman’s V20 and V60 lawn and garden tools and later, did the same for the garage door opener products.
My Role: Art Director/Director, creative treatment, live action production, post production
v60 lawn and garden video
website stills
Craftsman website | V20 Tools
Craftsman website | Outdoor Tools & Equipment
Craftsman’s Amazon page