jamie gonzalez | creative director
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art direction | craftsman product photos & videos

CRAFTSMAN
e-commerce photos + VIDEOS

Craftsman wanted to visually align launch content for their outdoor power tools and their new garage door openers to existing brand assets. We developed an on-location visual treatment to complement the look and feel of our in-studio garage set shoots. We produced product photography, video and social cut downs for Craftsman’s V20 and V60 lawn and garden tools and later, did the same for the garage door opener products.

My Role: Art Director/Director, creative treatment, live action production, post production


v60 lawn and garden video


website stills

Craftsman website | V20 Tools

Craftsman website | V20 Tools

Craftsman website | Outdoor Tools & Equipment

Craftsman website | Outdoor Tools & Equipment

Craftsman’s Amazon page

Craftsman’s Amazon page


garage door opener video


website stills