l’occitane usa
yellow campaign retail video
L’Occitane USA wanted to shoot their hero products to display on a larger than life digital poster for their storefront windows as part of their Yellow campaign. The goal was to create an engaging visual that showcased L’Occitane’s top products, provided textural information for the consumer, and visually aligned to the premium quality of the brand. L’Occitane was able to leverage this content across their website, OOH, email and organic and paid social posts to promote their first international campaign developed in the U.S.
My Role: Art Director, live-action production, motion design and animation
